Your brand is ready to grow. Your business is transitioning with AI. You need the strategy to get there.
E & M works with D2C brands that have traction and are ready to scale — as your fractional CMO, your launch architect, AI transformation expert, or your full brand-building partner.
01 - Fractional CMO Retainer
-
Senior marketing leadership on a retainer basis. We step into the CMO role — setting strategy, aligning your team, owning the marketing roadmap, and reporting at the executive level.
-
Brand positioning and messaging architecture · GTM strategy and campaign planning · Channel mix and budget recommendations · Team and agency oversight · Monthly executive reporting
-
D2C brands with a marketing team but no CMO · Brands between senior hires · Companies entering a new phase: new market, new product, new funding
-
3-month minimum. 2–4 days per month. Async access between sessions.
02 - Growth Accelerator
-
Our signature integrated engagement. Fractional CMO retainer plus event production and brand activation — strategy and execution in one relationship.
-
Everything in the Fractional CMO Retainer, plus: Launch event or brand activation production · Campaign-to-event alignment · Pre- and post-event content strategy · Measurement and results reporting
-
Brands preparing for a major launch, a rebrand rollout, or a market entry moment. Brands who want the strategy AND the activation without briefing two separate firms.
-
6-month minimum. The strategy builds the event. The event validates the strategy.
03 - GMT Strategy
-
A focused 6-week engagement to define your positioning, build your go-to-market plan, and give your team a clear playbook to execute against.
-
Brand positioning workshop · Audience and competitive mapping · 90-day GTM roadmap · Channel playbook · Messaging framework
-
Early-stage brands preparing to scale · Brands repositioning after a pivot · Companies that need strategic clarity before committing to a full retainer
-
One-time project. Delivered in 6 weeks. Optional retainer to follow.
Week 1
Brand Audit
we go deep on your current position, your team, your market, and what's working and what isn't.
How We Work
Weeks 2-3:
Strategy Build
we deliver your positioning framework, GTM roadmap, and 90-day plan.
Month 1+:
Ongoing Leadership
weekly async, monthly live session, quarterly strategy review. We're in it with you.
Milestone check-ins:
Every 90 days, we assess performance, adjust priorities, and plan the next phase.
Not sure which engagement is right for you?
Book a Brand Audit. It's a 45-minute call — free, no pitch — where we figure out exactly what your brand needs right now and whether we're the right fit.