After 20 years of working with Fortune 500 companies and brands, We help brands build and execute their GTM brand strategy, lead marketing programs, grow strategic and brand partnerships, and produce virtual and IRL experiences.

Well-versed in working with cross-disciplined teams and stakeholders, we help you and your company scale big and innovate fast.

I am passionate about bringing communities together - IRL and through digital experiences - with a mission-driven focus across digital and technology platforms.

Fractional GTM & Growth Leadership

  • What we do: Market entry strategy, customer segmentation, media planning, demand gen, performance measurement

  • When to hire us: Pre-launch, fundraising prep, early revenue, pivoting business, scaling

  • Why it matters: Lower cost than a full-time CMO; get seasoned leadership + strategy + execution

  1. D2C Launch Strategy & Execution

    • Pre-launch: Brand positioning, messaging, ICP (ideal customer profile), landing page / pre-order build-out

    • Launch: Campaign planning, digital media, influencer strategy, activation, events

    • Post-launch growth: Retention strategy, referral, subscription (if relevant), media optimization

  2. Partnership & Brand Activation

    • Strategic partnerships: Identifying, negotiating, and structuring collaborations

    • Brand activations: Pop-ups, events, co-branded campaigns, experiential moments

    • Measurement & ROI: Activation KPIs, engagement metrics, long-term value

  3. Experiential & Hybrid Events

    • Live experiences: Corporate summits, launch events, retreats, large-scale activations

    • Virtual / hybrid: Online summits, digital activations, immersive virtual experiences

    • Integration: Events as part of your GTM or launch strategy, not just “fun moments”

making YOUR VISION come to life.

 

LET’s WORK TOGETHER

(917) 741-6583

melissa@eandm.events

 

Location

West Village
NEW YORK, NY 10014